The Product Design and Innovation concentration within the Design and Innovation program at SMU offers an interdisciplinary learning experience, blending industrial design, product engineering, marketing, and business. This program emphasizes user-centered design, ensuring that students create products and experiences that meet real-world needs, wants, and desires. Collaborations with local companies provide hands-on experience, allowing students to apply their knowledge in real-world contexts and develop innovative solutions to complex challenges. This comprehensive approach equips graduates with the skills to drive meaningful change and succeed in the dynamic field of product design.