Assistant Professor, Georgia Institute of Technology
As an assistant professor, Dr. Wei Wang brings industrial experience and cultural diversity to the industrial design program at Georgia Institute of Technology. His research interests lay on the interactive technology and smart product design from user experience perspective. Before joining Georgia Tech, Wang led the Human-Centered Design Research at Hunan University, and was a visiting researcher at Queen Mary University of London. He also worked as a user experience design lead in Nokia Research Center from 2008 to 2012. Wang is a member of IDSA and ACM SIGCHI, and received his Ph.D. in design in 2008.
Grounding Experience: Empathizing in Future Service Design
This study focuses on how to effectively conduct a service design project with low-cost empathizing tools in order to extend the scale of the service design project from a smaller scale (like a project restricting the examination to a carpool composed of autonomous vehicles) to a larger scaled project that would encompass future trends in transportation systems. Because of the constraints of the classroom and studio space and scheduling, educators are often unable to integrate user experience scenarios that can translate into more comprehensive design studies. However, various methods of empathizing, from storyboarding to journey mapping can be used to simulate the service needs scenario so that design solutions can be generated (Kouprie & Visser, 2009).
