Veronica Lin

Senior Design Strategist of Regenerative Futures, Pepsico Veronica Lin is a NYC-based Italian-Chinese industrial designer, passionate about strategy and innovation, with 7+ years of experience in building brands, products, and services from the ground up. In her projects, she tackles complex challenges with elegant and impactful solutions through a holistic approach and vision, leading her to work across diverse industries and domains–spanning through design studios, design agencies, startups, and corporate environments. Her past clients include SodaStream, Claritin, Bowers & Wilkins, Aspirin, Zero Halliburton, Oxo, Drinkfinity, Movo Gelato, Zitsticka, Risa by Eva Longoria, and more. Her work has been exhibited at the Dyer Arts Center and featured in Designmilk, MoreWithLessDesign, and Azure Magazine; recipient of honors such as the IDEA Award, the Good Design Award, and the FastCompany Innovation by Design Award. Veronica is a strong advocate for democratizing design and mentorship. She has embarked on a mission to support emerging talents in the world of design, as an active ADPList member she has mentored talents in India, UK, US, and Italy. Today, Veronica’s career has taken a transformative turn towards creating regenerative and sustainable futures through system design, strategic foresight, business model design, and circular economy – responding to the urgency for sustainability and climate action. On her first week of her new job, she was asked to learn, solve and execute the project with AI. Veronica is originally from Florence, Italy; and a proud alumna of RIT ID.

Senior Design Strategist of Regenerative Futures, Pepsico

Veronica Lin is a NYC-based Italian-Chinese industrial designer, passionate about strategy and innovation, with 7+ years of experience in building brands, products, and services from the ground up.

In her projects, she tackles complex challenges with elegant and impactful solutions through a holistic approach and vision, leading her to work across diverse industries and domains–spanning through design studios, design agencies, startups, and corporate environments. Her past clients include SodaStream, Claritin, Bowers & Wilkins, Aspirin, Zero Halliburton, Oxo, Drinkfinity, Movo Gelato, Zitsticka, Risa by Eva Longoria, and more.

Her work has been exhibited at the Dyer Arts Center and featured in Designmilk, MoreWithLessDesign, and Azure Magazine; recipient of honors such as the IDEA Award, the Good Design Award, and the FastCompany Innovation by Design Award.

Veronica is a strong advocate for democratizing design and mentorship. She has embarked on a mission to support emerging talents in the world of design, as an active ADPList member she has mentored talents in India, UK, US, and Italy.

Today, Veronica's career has taken a transformative turn towards creating regenerative and sustainable futures through system design, strategic foresight, business model design, and circular economy - responding to the urgency for sustainability and climate action. On her first week of her new job, she was asked to learn, solve and execute the project with AI.

Veronica is originally from Florence, Italy; and a proud alumna of RIT ID.

Activities for Veronica

Speaker | Designing with AI Deep Dive | 2024

Future-Proofing Design Ops in the Age of AI

This thought-provoking session will shed light on the profound impact of rapid industry changes on leaders and operations. Attendees can expect to gain insights into the challenges faced by industry leaders as they navigate the adoption of new tools, the restructuring of teams, and the pivotal task of effectively conveying the value of design to organizational leadership.

The panelists, consisting of seasoned professionals and experts in the field, will explore strategies for integrating AI seamlessly into design operations while addressing the need to right-size teams for optimal efficiency. Moreover, the discussion will highlight the evolving role of AI in industrial design and its implications for the future of the industry.

You’ll get the chance to ask questions from our panel of design leaders, whose experience ranges from consultancies to corporations and beyond, to understand how industry leaders are responding to the new landscape in design.

Key Takeaways

Value of Design + AI: Panelists will share the complexities and pain points introduced by the adoption of new AI technologies – as well as discussing their experiences in how to convey the value of design + AI to organizational leadership.
Skill Development: Attendees will better understand how design leaders today are preparing their teams with the skills they need to navigate AI tools and technologies, as well as the impact of these new tools on larger organizational workflows.
Risk Management: This conversation will highlight potential risks associated with AI implementation, including considerations ranging from ethics to intellectual property. Responsible and effective AI implementation is within reach!