Sue Magnusson

Creative Director of CMF, Lucid Motors Sue Magnusson is the Creative Director of CMF (Colors, Materials, Finishes) at Lucid Motors. In this role, she helps anchor Lucid’s design team, overseeing Lucid’s CMF strategy—from vision to concept to industrialization—for the development of both interior and exterior design. Sue considers the term “Less is More” and the teachings of minimalist design to be foundational to her work at Lucid, which has allowed the purity and authenticity of design intent to come through in the Lucid Air. Sue has over 27 years of design experience with a focus on CMF and holistic design. Before joining Lucid, she was Director of Design and founding partner of o2studio Design Consultancy. In her 12 years at o2studio, she helped establish it as a leader in CMF design for Fortune 100 companies in consumer electronics and automotive industries, including Dell, Microsoft, HP, Nokia, Volvo, Hyundai, and Bell Sports, among others. Sue previously worked as Director of Design for Hauser Inc, an award-winning industrial design firm, which was preceded by five years at VW of America and Audi of America in the role of CMF designer for the New Beetle, Jetta, Golf, Golf GTI, Audi TT, Audi A6, and Audi A8. Sue holds a B.A Degree in Design from California State University, Northridge.