Stefan Ytterborn

Founder and CEO, CAKE Building on a long background as an entrepreneur, promoter, and strategist within contemporary industrial design and communication, Stefan Ytterborn has covered all segments of the value chain and been responsible for developing more than 2,000 consumer products. His current work combines his previous experiences with passions and interests that matter to him. Ytterborn founded POC in 2004 with the mission to “save lives and reduce the consequences of accidents for skiers and gravity sports athletes, by developing better and more accurate protection.” Committed to high-end product development from day one, POC is currently one of the strongest brands in its markets, with 85 employees and a presence in 45 countries worldwide.

Founder and CEO, CAKE

Building on a long background as an entrepreneur, promoter, and strategist within contemporary industrial design and communication, Stefan Ytterborn has covered all segments of the value chain and been responsible for developing more than 2,000 consumer products. His current work combines his previous experiences with passions and interests that matter to him.

Ytterborn founded POC in 2004 with the mission to “save lives and reduce the consequences of accidents for skiers and gravity sports athletes, by developing better and more accurate protection.” Committed to high-end product development from day one, POC is currently one of the strongest brands in its markets, with 85 employees and a presence in 45 countries worldwide.

Activities for Stefan

Speaker | Sustainability Deep Dive | 2020

Behind the Bike

The backstory, conception, design and development of CAKE electric motorcycles.