VP of Design Planning, Lextant
Spencer Murrell is a product designer, research innovator, and author of User Experience Research: Discover What Customers Really Want. As VP of Insight Translation at Lextant, Spencer and his team play a pivotal role in the design research process at precisely the moment it matters most: when research findings are synthesized. His methods have provided design direction and common language for numerous leading brands, including Honda, GM, Stellantis, Stryker Medical, GSK, Samsung Electronics, Nationwide Insurance, Grange Insurance, Cardinal Health, Conagra, and others.
How to Tell a Compelling Story with Generative Research
Research deliverables provided at the fuzzy front end of the design thinking process, empathy phase, or generative research, can be difficult to apply. In this presentation, attendees will learn a simple three step process to effectively communicate and leverage their generative research findings.
The audience will learn. . .
SCAD + Lextant: Partnering to Create a Certification in Upfront Design & User Experience Research
In this presentation, Dean Victor Ermoli and Professor Kwela Hermanns of Savannah College of Art & Design (SCAD) along with Marty Gage and Spencer Murrell from Lextant will share how they collaborated to develop a certification in front-end design and user-experience research. In sharing this story with you, they hope to encourage more collaboration between design educators and design practitioners.
Their goal in the collaboration with Lextant was to ensure that students’ designs are grounded in what people desire; so that as designers, students can create meaningful experiences that have the potential to be successful in the marketplace. Through the certification, students are learning how to systematically approach the first step in the design thinking process: develop empathy. The Lextant approach to this first step centers on defining what people value, in a way that is actionable for design. The certification is supported by a practical guide to front-end design/user experience research, and includes a series of examples and videos devised for specific moments in the curriculum.
