Founder, Retired
RitaSue Siegel, FIDSA is an innovator and a pioneer. Her speaking and writing to general and design-related audiences has focused on how design can enhance life, championing the designer as the users' advocate and promoting design strategy as a critical function in support of business objectives. Always an outspoken critic, her work has helped raise the standards of design education.
Siegel has had contact with just about everyone in the profession and has a knowledge and history that few others have about Industrial Design through the later half of the last century.
To learn more about Siegel and her company, click here.
