CMF Design Consultant, Unwrap CMF
Rina Shin is a New York-based CMF Design Consultant, educator, and founder of Unwrap CMF - an online education platform to promote CMF Design (color, material, finish). As the former Head of CMF Design at Motorola, a Lenovo company, Rina has led the team successfully delivering iF and Red Dot award-winning products to the market. With over 14 years of global experiences at Fortune 500 companies and a M.A. in data science from Columbia University, presently, Rina has been helping global companies in crafting CMF strategies and trendwatching insights.
“Feel Good” Design: The Power of Emotions
In this session, we’ll explore the unique strength of the often underspoken demographic in the design community—emotional intelligence. Not every designer is a natural speaker. For those who aren’t, sensitivity to details and emotions becomes a powerful alternative. Discover how emotions, when skillfully embedded in a product through colors and materials, can transform into compelling design outcomes that emotionally resonate with users. And, when artfully united with science like color data, these emotions can articulate a powerful statement that speaks to all stakeholders at the table.
The Audience Will Learn:
