Partner, SOUR
Pinar Guvenc is Partner at SOUR—an award-winning hybrid design studio with the mission to address social and urban problems—where she leads business and design strategy. Prior to SOUR, Pinar co-founded various ventures, achieving international recognition and funding from innovation centers and accelerators such as Plug and Play and Climate KIC.
Pinar is a part-time faculty member at Parsons School of Design and author of the workshop series "Strategic Collaborations" at Pratt Center for Community Development. She serves on the Board of Directors at Open Style Lab, a nonprofit organization initiated at MIT, with the mission of making design style accessible to people with disabilities.
Pinar is a frequent public speaker and host of the podcast "What's Wrong With,” a series of discussions with progress makers to diagnose problems in industries, ideate solutions, and raise awareness among the general public.
She holds a BSc degree in Industrial Engineering and a MSc in Economics.
The Power of Co-design
This session will discuss the power of co-designing with people with diverse lived and professional experiences, and methods to realize inclusive and sustainable designs.
Co-design is an approach in which all stakeholders, consumers, and users of products are involved in the design process as design partners. More than ever, we need emergent practices and innovations that can address the problems we see in the VUCA (volatile, uncertain, complex, and ambiguous) world that we live in today. We can only achieve these by experimentation and iterative design that are naturally immersed in an authentic co-creation process.
Pinar will dive deep into the topic by walking the audience through case studies of SOUR, sharing good practices in navigating a co-creative process and advice on how to nurture a co-design culture in project teams.
In this session, you will learn:
