Design Research & Insight Translation Director, Lextant
Pily is a passionate advocate for consumer needs. With mastery of both qualitative research and design, she helps Fortune 500 companies comprehend desired consumer experiences and uncover unmet needs for various categories of products and services. As a director of design research and insight translation at Lextant, Pily leads teams to develop research methodologies, gather and analyze data, and turn insights into action by delivering findings that inspire strategic solutions for people to truly enjoy.
Pily received her BFA in Industrial Design from the Columbus College of Art & Design and an MBA in Design Strategy from the California College of the Arts, diving deep into the process of making strategic and research-based business decisions.
How to Tell a Compelling Story with Generative Research
Research deliverables provided at the fuzzy front end of the design thinking process, empathy phase, or generative research, can be difficult to apply. In this presentation, attendees will learn a simple three step process to effectively communicate and leverage their generative research findings.
The audience will learn. . .
