Business Development Manager, SÜDPACK MEDICA AG
In his responsibility for the development and realization of strategic business ideas, with the objective of sustainable, profitable growth for the Südpack Medica AG Company, Pieter is a strong product development professional with demonstrated capabilities in product and process innovation, strategy, product development and design. He also has significant experience in the medical device packaging industry.
Focused on establishing optimal end-user experiences through innovative packaging solutions that ultimately lead to better patient safety. Pieter has lived in Rhode Island for almost four years, and previously in the Netherlands. He is experienced in using the power of collaboration and innovative thinking to meet the ambitions of both internal and external customers. He creates a positive atmosphere with an enthusiastic and disciplined project approach built on trust and strength.
The Story Behind Healthcare Packaging Design
Pieter will present the story of medical packaging, illustrating steps from concept design all the way to patient delivery, where every second counts to saving lives. This includes eye-opening, engaging, and interactive delivery of industrial design methodologies used, manufacturing, and industry facts. This Industrial Design focus has allowed his customers to become part of the packaging design thinking process, ultimately leading to better patient safety.
Pieter will share real-life examples where implementation of industrial design changed the conservative packaging engineering community to reduce lead times, increase cross-team collaboration, and improve first-time-right delivery, to name a few positive outcomes. He’ll also show basic sketching tricks that can be taught to anyone. The whole presentation builds up to a climax where a design error and its associated challenge are turned into an opportunity, resulting in multiple design awards.
