Consultant, PARK USA & Grow USA
Natalie Schraufnagel is a consultant of PARK where she consults and coaches major leading global brands on how to maximize design value. In addition, she is a tutor for Grow where she educates and coaches professionals of product development disciples on design and innovation lead practices.
She graduated from Northwestern University with a Masters in Product Design and Development Management and holds a BFA in Industrial Design from Milwaukee Institute of Art and Design. Natalie practiced product design working in medical, electronic, consumable and automotive industries. She led creative roles from designer to lead designer to design manager in startups, consultancies and corporations across the USA.
Natalie has a passion for design in visual brand language, process, strategy, consumer journey and how information is communicated within corporations and consultancies.
Design Leadership: 10 Principles To Influence and Help Elevate Your Career
This session will identify an characterize 10 key design leadership success principles, backed by a proven track record of elevating design and delivering design value for businesses. Discover and be inspired by leading women in design who exemplify these principles! You also will be introduced to a design leadership framework that can be used as a simple diagnostic tool for your personal development and to advance your design leadership journey.
Managing and Leading Design for Radical Concepts
We know that to maximize the value of design, it must be professionally managed. Therefore, professional design management is key to any organization that utilizes design to make radical concepts a reality.
This workshop will be powered by PARK, which guides design managers, design directors and vice presidents of design across all industries. We support design leaders in advancing design into their organizations. With almost 20 years of experience in design management consulting, we consult on design strategies, design organization, design processes and tools and design culture.
Natalie Schraufnagel will lead participants through an introduction of design management and design leadership then explore some PARK case studies from the design industry. She will wrap it up with a hands-on activity based on a case study for participants to collaborate, create and share-out learnings.
