Managing Director & Partner, PARK
Jay is a well-versed business, design and innovation leadership expert With 25+ years’ experience in business, brand and design. He’s been consulting and coaching world leading clients at PARK since 2010 and training of hundreds of design professionals in design leadership at park academy (formerly grow) over the last 1o+ years.
Jay holds Bachelors in Industrial Design from Southern Illinois University and Masters in Business Design from Domus Academy in Milan, Italy. he is also the IDSA section chair of design management.
Managing and Leading Design Research
Discover unmet needs that change your business perspective and development process.
Revealing unmet consumer needs has become more important than ever, and design research plays a critical role: either as managing or leading part of an existing market or consumer research team, external partners, or as an integral deliverable of the design organization.
Although delivery of design research is an expertise in itself, the actual management of it should not be neglected. Well managed and led design research ensures that the solutions delivered by the design function drive impactful results for your organization.
The audience will learn. . .
Design Management Section
Design for Humanity
As designers, everything we produce and help to produce will end up somewhere in the world. Whether physical, digital, or both, the implications and impact of design choices must be fully considered across the triple (social, environmental and economical) bottom line. In this session, learn how to better influence and lead the (front end) business strategy and navigate across your organization to ensure that the commercialized outcomes and development consequences will leave the world a better place. Participate in a hands-on activity to map your own personal course of actions to make sustainability a key pillar in your design strategy.
Design for Humanity
Humanity is at a turning point, and design plays a pivotal role in the products and services that are implemented into the world around us. Designers need to be responsible with their business, not only from a financial perspective but across the triple bottom line of profit, planet and people. Learn why environmental and social factors should be equally considered in a design process and in the design solutions themselves.
