Design Strategist, PARK
Iren has over 7 years in the design field with experience in product design leveraging human-centered design, design research, and design strategy. She supports many aspects of design research and planning with global leading clients in her role as consultant and at park. Iren holds a Bachelors in Industrial and Product Design from Taipei Technical University and a Masters in Design Management from SCAD.
Managing and Leading Design Research
Discover unmet needs that change your business perspective and development process.
Revealing unmet consumer needs has become more important than ever, and design research plays a critical role: either as managing or leading part of an existing market or consumer research team, external partners, or as an integral deliverable of the design organization.
Although delivery of design research is an expertise in itself, the actual management of it should not be neglected. Well managed and led design research ensures that the solutions delivered by the design function drive impactful results for your organization.
The audience will learn. . .
