Vice President Design Experience, Dassault Systèmes
After 20 years in executive and design management positions in the automotive industry, Global Executive Director at General Motors in charge of the Design of the group's eight brands, and Renault Design Director for the Twingo, Clio & Scénic programs, Anne Asensio joined Dassault Systèmes in 2008 as Vice President Design Experience. She created the DESIGNStudio, a multidisciplinary team in innovation strategy through design, experience design, upstream thinking, design research, design management.
Advocating a participatory approach with regards to new technologies and virtual universes, the DESIGNStudio supports Dassault Systèmes’ customers in fast-growing industrial sectors in their needs for transformation, digital and sustainable innovation, towards new business models for a circular economy and virtuous design processes, as a manifestation of their value proposition to their end customers.
Anne Asensio contributes to a number of publications, is a member of several boards in industry, business and academia, as well as a jury member of international design competitions.
Design for Life
In light of the many contemporary “unknowns” we are facing, organizations and societies need a shift in attitude, and build new capacities and narratives: an opportunity for women to help change the rules of the game, the conditions in which design and designers engage.
As we need to transition from a production economy to a “generative” economy, a “good ancestor” approach is required, shifting from short to long term propositions, bringing new knowledge and know-how to corporations, offering alternative propositions to collectively imagine and build a better world.
With the relentless rise of technological advances, we see an urgency in humanizing tech, in designing for humanity, for care, for circularity, for Nature. Let’s seize the moment to usher in an era of responsible innovation, sustainable and circular, embracing birth, life, death… and regeneration.
Anne Asensio will draw from her experience in automotive & tech, in academia and global design institutions, to stir us into action.
The Audience Will Learn:
