Meaghan Kennedy
Founder and Lead Strategist
Orange Sparkle Ball, Inc.
With a background in public health and industrial design, Meaghan Kennedy founded Orange Sparkle Ball in 2001 to help corporate, academic and entrepreneurial clients solve problems and implement creative solutions.
The agency focuses on design strategy projects, including branding, environmental design and visual communications. Kennedy has steered Orange Sparkle Ball to largely work with consumer product and health organizations and increasingly take on socially conscious projects.
Kennedy has taught both at the Georgia Institute of Technology and the Centers for Disease Control and Prevention.
Beyond Production: How Maker Principles Guide our Execution of Visual Communications Projects
Meaghan Kennedy takes a closer look at projects that evoke a specific feeling in the audience; the niche is visual communications. This work rarely involves designing products for mass production; rather, signage, an environmental installation, themed short run merchandise or a pitch presentation.
We approach projects with: Who is our audience? What are we trying to communicate? How should the audience feel? Kennedy delves into how we arrived at the design solution.
