Gordon Bruce, IDSA | Gordon Bruce Design LLC
Owner
Industrial designer and author, Gordon Bruce, has worked with many multinational corporations on a wide range of products that include, but not limited to, aircraft, computers, furniture, cameras and medical products. His work has been shown at the Victoria and Albert Museum, London, and his designs are included in the permanent design collections of The Museum of Modern Art, New York; The Centre Pompidou, Paris; The National Museum of American History, Washington, D.C. and the Computer History Museum, Mountain View, CA
In 1985, he started his own business, Gordon Bruce Design LLC, where he continued to work with IBM and Mobil while working with newer clients such as Polaroid, TI, Siemens and Bacardi. From 1991 to 1994, he served as the Vice President of Asian Relations for Art Center College of Design. From 1995 to 1999, he served as Samsung’s Product Design Chairman for the Innovative Design lab of Samsung (ids). While in Seoul, Bruce and his ids colleague, James Miho, developed a unique curriculum to reeducate Samsung’s best designers. The ids program, championed by Samsung’s Chairman, Lee Kun Hee, has been credited as the catalyst that helped Samsung evolve their new global design reputation.
After returning from Korea, Bruce served as a visiting professor at the University of Illinois at Urbana–Champaign, and since then at several universities in Taipei, Xi’an, Beijing, Changsha, etc.
From 2000 to 2003, Bruce designed the furniture for Moshe Safdie Architects’ Salt Lake City Public Library. In 2001, he worked with several IBM research centers to design a virtual/physical campus concept for the Swiss Federal Institute of Technology – ETH. In 2003, Bruce helped Porsche Design open their U.S. office and also designed a range of golf products for the company. Between 2002 and 2009, he served as head design consultant for Lenovo’s Innovative Design Center, Beijing; in parallel as the consulting Honorary Chairman of Design for Changhong, China’s largest TV manufacturer; and head design consultant to OSIM, Singapore.
In 2007, Phaidon Press, London published his monograph Eliot Noyes: A Pioneer of Design and Architecture in the Age of American Modernism. He has written articles some of which include Design Management Institute Journal, Architecture Boston and AXIS.
Recently working with GE Appliance and Lighting, presently, Bruce is working with the Bühler Group, Switzerland, and Huawei Technologies in Shenzhen and Shanghai. He lectures annually at Harvard’s Graduate School of Design. For the past seven years, he has served as a jury member of the Red Dot Design Awards. He has also started writing a book on Innovative Design Lab Samsung.
