It’s the Purpose Brand, Stupid

Issue:
INNOVATION: Summer 2006
Vol. 25 p.34

Article:

It’s the Purpose Brand, Stupid

Author:
Clayton M. Christensen; Scott Cook; Taddy Hall

Get Your Copy

IDSA professional members in the United States receive a printed copy of INNOVATION as well as digital access to the current and previous issues as a benefit of membership. IDSA Student members recieve all issues digitally and may purchase a subscription to receive the printed issues.

A woman reads INNOVATION magazine