UC’s Industrial Design Program has been recognized as a highly rated program both nationally and internationally. The program is based on a solid foundation that includes design theory and research, design visualization and communication, user-centered approaches, and societal and environmental responsibility in a unique 5-year curriculum alternating education and professional practice experiences. Students learn to emphasize the humanistic qualities of products of mass production with special consideration for user experience, visual satisfaction, and sustainability which they may bring to the users and society. In a curriculum balanced between academic and studio requirements, students are able to develop critical thinking, creativity, visual communication skills, hands-on experience with technology, and the ability to conduct design research in interdisciplinary collaboration. It offers its students several gateways into the field with two formal pathways: Product Design and Mobility Systems Design.