Likely, you’ve heard that storytelling at work is good for leaders, good for marketers, good for trainers. Is it good for industrial designers and engineers? Come see for yourself. Rance will facilitate a lively discussion that may change the way you communicate at work forever. Get started with four questions that define the purpose of your message. Get to know your audience and deliver a story-based message that sparks their intellect and emotions. With Story Design, invite collaboration more effectively. Make people-centered decisions more efficiently. Make concepts more concrete.