Identity is a social currency that keeps evolving. Old distinctions, categories and mindsets are no longer relevant today. We project our humanity on everything around us – people, environment, object – by reflecting on how we identify ourselves to be meaningful humans and creatives.
Join IDSA & Samsung in a salon discussion led by the founders of Y Studios about their culture driven design philosophy. Hear how their personal and cultural identities influence the way they perceive the world, and help in designing iconic products for clients like Sonos, VAVA, Little Fish and Chime.
EVENT SCHEDULE
Wai-Loong Lim, Founder @ Y Studios – WAI brings a unique perspective to the multi-disciplinary design process at Y Studios. Having lived and worked in Singapore and Canada, he is skilled in communicating across cultural boundaries. With over 25 years of success in a wide array of consulting experiences, Wai and his team offer innovative skills to create unique solutions in graphic, interface and product design across a diverse body of work in consumer electronics, equipment, telecommunication, medical and lifestyle industries around the world.
Lisa Yong, Research Director @ Y Studios – LISA is an adept cultural translator. She is skilled in communicating the vision of the new business landscape by sensing emerging cultural movements and connecting them with social changes and consumer passions. Having grown up in the East with an in-depth knowledge of working in the West, Lisa is in a unique position to observe and understand both worlds. With over 25 years of design experience spanning Asia, Europe and USA, her multicultural background helps balance and connect people, cultures, industries and professional disciplines.
Thank you to Samsung for being a great partner to the Industrial Design community, and hosting the “What Would Designers Do?” series in the Bay Area.
Samsung Design Innovation Center is opening their doors to the design community by sponsoring a series of intimate events that foster connection and skill building. Seats for these events are extremely limited.
The Samsung Design Innovation Center is a design-driven think tank located in downtown San Francisco. At SDIC, we work on a range of projects from envisioning and prototyping far-future experiences to production-ready designs that will be shipped, at scale. We’re a collaborative group of creative technologists, researchers, strategists, designers, and engineers that love to hack, build, and examine the implications of our designs. We take a holistic and purpose-oriented approach to designing meaningful future experiences, enabled by advanced technologies.
