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IDSA SF: Design for Automation

April 30, 2019 @ 6:00 pm - 8:00 pm

WWDD x IDSA SF: Design for Automation

Samsung Design Innovation Center is opening their doors to the design community by sponsoring a series of intimate events that foster connection and skill building. Seats for these events are extremely limited. We often experience AI in the products we use day to day, but how is AI influencing the way we design and build these products? In this event we take a deep dive into design for automation. Join us for an intimate event with the Head of Samsung Design Innovation Center, Federico Casalegno and guest speaker Pablo Gonzalez, a leader in developing automation to capture efficiency in real time.

Samsung Design Innovation Center 735 Battery Street San Francisco, CA 94111

FEDERICO CASALEGNO | Head of Samsung Design

Federico Casalegno is the Head of Samsung Design Innovation Center (SDIC), Samsung Electronics, in San Francisco, CA, where he leads multidisciplinary teams to create disruptive user experiences and envision future products, and launch them to market.

As designer and social scientist with an interest in the impact of networked digital technologies on human behavior and society, Prof. Casalegno both taught and lead advanced research at MIT, where he designed technologically enhanced systems and environments to foster connections between people, information and physical places, using cutting-edge technologies.

PABLO GONZALES | SVP of Engineering, Zume Inc.

Pablo Gonzalez currently serves as Zume’s SVP of Engineering serving all business units in product development. Prior to Zume, Gonzalez was the VP of automation, equipment and MES engineering at Tesla, where he led the development of all equipment and automation lines in the California, Nevada and New York factories, as well as designing a highly scalable MES system to track, monitor, maintain, and integrate all of Tesla’s factories. He has also held roles at SolarCity, Brooks Automation, Crossing Automation, E Systems Technology, and ASYST Technologies, Inc. He has been awarded more than 125 patents in automotive, semiconductor, medical, and solar industries.