IDSA Atlanta and Toy and Game Design Atlanta feature two guests from The Lumistella Company, the home of The Elf on the Shelf (yes, the iconic Christmas tradition!). Co-owner and author, Chanda Bell, and Director of Product Development, Brad Reese, will be answering questions and telling the story of how one family transformed a small toy doll into one of the biggest seasonal brands in the world!
Recorded on December 6, 2020.
