Guests Ode Ozlem Dessauer-Siegers, Design Lead – UX CoE at VodafoneZiggo, and Dr. Geke van Dijk, Co-founder and Director of STBY at REACH Global Design Research, shared with host Başak Altan, IDSA both their professional experiences in service design and why this matters to industrial designers who are looking to contribute to strategic value for their clients’ offerings on a larger scale.
