Design Research Deep Dive 2023

June 13-14, 2023
Virtual Event

Thanks to all who participated in our Design Research Deep Dive! This virtual experience shone a spotlight on the driving force behind innovation—research. Attendees were immersed in the power of human-centric product development and the methodologies that fuel it. From unraveling user needs and desires to overcoming challenges, this event ignited fresh insights into the impactful world of design research.

Whether you’re a seasoned professional looking to refine your techniques or a newcomer eager to learn the fundamentals, this event is designed to benefit designers at all career stages. Attendees can expect to:

Discover the art of understanding

Dive into the core principles and methodologies of design research, unlocking the secrets to uncovering user needs, desires, and pain points. Unleash your investigative prowess and harness the sharpest insights to inform your design process.

Innovate through collaboration

Explore the multidisciplinary nature of design research as we delve into its intersection with UX, Human Factors, Anthropology, and beyond. Learn how to forge powerful alliances, leverage diverse perspectives, and define value for users like never before.

Embrace the future of research

Adapt and thrive in a rapidly changing landscape. Uncover how remote methods and cutting-edge technologies like VR are reshaping the way we understand user experiences. Stay ahead of the curve and discover the limitless possibilities for creating meaningful, impactful products.

Learn from visionary leaders

Hear from industry luminaries and pioneers who have shaped the field of design research. Gain invaluable insights from their successes and challenges, and unlock a treasure trove of practical tools and approaches to apply in your own work.

Be a catalyst for change

Empower yourself to integrate the human perspective at every step of the design process. Create products that not only meet user needs but inspire genuine connection. Shape a future where innovation and empathy intertwine to make a lasting impact.

Explore diverse perspectives

Our speakers represent a range of sectors, including design research and strategy, consumer goods, design consulting and insurtech, healthcare design, automotive design, sustainable design and clean energy, UX design in media and telecommunications, design education, and more.

IDSA’s Design Research Deep Dive will be hosted on Hopin, a cutting-edge virtual event platform that allows you to access the event straight from your browser. Hopin provides an engaging and interactive experience with a range of features that enable you to connect with speakers and other participants, join breakout sessions, and network with fellow attendees.

Even when remote, participating in events like this has proven time and time again to be a powerful way to grow your network.

The Design Foundation’s Event Access program offers college students who are underrepresented in industrial design—primarily BIPOC (Black, Indigenous, People of Color), female-identified, non-binary, LGBTQ+, neurodiverse and individuals with physical or cognitive disabilities—complimentary access in the form of free admission to events produced by the Industrial Designers Society of America.

Emcees

Lauren Purkhiser

Senior Design Researcher, Ford Motor Company

Annelise Calzada

Senior UX Research Operations Manager, Alteryx

Content Team

IDSA’s Conferences Committee serves as the content team for this event. Our thanks go this amazing volunteer group, who have been working hard to curate the most inspiring event content for you.

Caterina Rizzoni, IDSA

Chair

Priyankaa Krishnan, IDSA

Women in Design Committee

Vincent Lin, IDSA

At-Large Member

Ana Mengote Baluca, IDSA

DEI Council

Kyle Ellison, IDSA

At-Large Member

Fabio Castellanos, IDSA

Education Committee

Code of Conduct

This Code of Conduct applies to all IDSA event attendees, speakers, sponsors, exhibitors, vendors and guests. It pertains to the physical spaces where in-person gatherings are held as well as the virtual platforms used during the event.

IDSA events provides a welcoming environment regardless of gender and expression, age, sexual orientation, ability, physical appearance, body size, race, ethnicity, or religion (or lack thereof).

We do not tolerate harassment or inappropriate behavior in any form. Inappropriate behavior includes, but is not limited to:

Sexual language and imagery in talks or workshops (unless otherwise approved or is part of the session’s announced subject matter)
Sexual language and imagery at parties or on social media
Derogatory comments related to gender identity and expression, age, sexual orientation, ability, physical appearance, body size, race, ethnicity, religion, or technology choices
Deliberate intimidation, stalking, following, or harassing of attendees, speakers, or organizers, whether through messaging, comments, images, or recordings
Sustained disruption of talks or other events

Leave space for dialogue

At IDSA events, deep listening is our way to interact in inclusive ways. Allow time and space for everyone to share their thoughts during workshops or other small groups. While pauses in conversation can feel uncomfortable or unnatural for some, leaving space allows second-language speakers as well as more introverted and introspective individuals to gather their thoughts.

For virtual events: When you do speak, please use video if your connection allows, as non-verbal communication can aid in clearer and more inclusive communication between individuals. Please stay on mute unless speaking.

Network respectfully and support others

Meeting new people is a central part of the IDSA experience. As such, many people will be interacting and contacting each other for the first time. Please be respectful of others and do not overstep boundaries. If you see someone you’d like to connect with and you share a mutual connection, consider asking the mutual party to provide the introduction.

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Anyone found to be violating this Code of Conduct is subject to removal from the event and its related activities without a refund. Sole discretion to remove an individual resides with the Industrial Designers Society of America (IDSA), the conference organizers.