According to the EU Science Hub, 80% of products’ impacts are built during the design phase. 80%! So, what to do? We know that the designers voice is used for everything from branding, aesthetics, strategy, function, packaging— but not often enough with environmental sustainability.

At our organization what we find is that the topic seems to belong to so many others in an organization – Environmental Health and Safety, Operations, Energy Management, Marketing, Legal, Codes and Standards, or Corporate Affairs — but what we see practically is that needed changes are identified too late in the product launch process to make a meaningful difference. With 80% on the table, it’s time to take ownership of the conversation.

Practice bringing your voice to the Design for Sustainability (DfS) table through a fun, educational and thought-provoking exercise by which you will learn how to identify what matters, practice best in class DfS with a concrete example that supports hard questions and the creative process. Reflect with your peers on how to best tackle the challenge in your own world where this must be approached as a team sport, with members who today don’t understand the need for flat-out collaboration and levelling up to the best results possible. Back at the office, everyone’s contribution matters – we’ll show you how that works and provide tools to take home.

In the 20-minute interactive conversation, we will show you how data can inform the design process and inspire your functional team to reimagine what’s possible.