The creative process in problem-solving has been a domain filled with studies across disciplines. Through an examination of the innovative practice of designers, engineers, and other professionals, a framework was developed to structure teaching and learning in the context of an undergraduate design studio in an industrial design program. The framework was tested and refined through a design studio. Specifically, it was applied to the same design challenge for a consecutive 5 years. Every year, a class of junior students was guided by the sequential steps of the framework. The student’s creative process from the early infantry of an idea to a fully developed design was carefully documented and analyzed. Surveys and group discussions were organized at the end of the project to collect students’ feedback. Deliberation of students’ successes and failures sheds light on an optimized process with an emphasis on the gritty caliber threading through students’ process of work that achieves quality innovation.