This paper presents a study that proposes the integration of a product portfolio framework, a common marketing and business planning tool, with a product design curriculum. Design educators often plan studio teaching and projects focused on a single product. Business, however, tends to build upon product portfolios and market all of them strategically. It will be beneficial for students to learn to design with an awareness of business strategies and thus be better prepared for their professional careers. In this study, a list of design courses are recommended to incorporate both the macro (product portfolio strategies) and micro (single product) aspects, enabling students’ zooming-in and zooming-out of scope during the design process.