The purpose of this study is to investigate design opportunities for industrial designers in the field of automotive interiors, with a focus on the integration of smart textiles. The research examines current trends and innovations in automotive interior design and explores ways in which smart textiles are used. Through a combination of literature review and interviews, the study aims to identify key design considerations and potential challenges when incorporating smart textiles into automotive interiors. The research suggests various opportunities in the automotive field that would greatly benefit from the application of smart textiles. The findings of this study provide valuable insights for industrial designers and the automotive industry and contribute to the ongoing conversation around the future of automotive design.