CEO, Patton Design
Doug Patton is a consummate inventor whose work has spanned over four decades. His efforts have generated products in over 20 markets ranging from biomedical equipment to fragrances. He has garnered over 200 patents and design awards, and has innovated for companies such as Apple, Microsoft, Mercedes-Benz, and Bausch & Lomb. His company Patton Design currently serves as the genesis of many products sold worldwide.
Doug is particularly proud of his time innovating solutions for the United States Patent Trademark Office. He also fondly remembers being the featured inventor in the ABC "American Inventor" series, in which he won the million-dollar prize through America’s vote. Though these efforts, Doug has created revolutionary innovation.
Patton Design has innovated over 100 medical products in the past 40 decades. Our scope spans surgical, diagnostic and emergency products in fields including ophthalmic, cardio-pulmonary, dental, endoscopic and more. Our GUI-software disciplines, user experience, engineering, design and manufacturing bring concepts to successful companies. Our start-ups, Ophthalmic Synergies and MODO Medical, are poised to improve patient and surgeon efficacy. The latest and most important innovation is Patton's new book, “Conquering the Chaos of Creativity.”
The Ecology of Patents, Invention, and Business
40+ years of prolific patent creation and success working with multi-billion-dollar corporations have given Doug Patton the perfect platform from which to describe his unique creative methodology—one that encapsulates profound opportunities for innovation and entrepreneurship. In this presentation, Doug will delineate the imaginative process of conceptualizing industrial design solutions to help humanity.
The concepts of patent creation, invention, and business operate like a tripod. If any one of these points isn’t given enough focus, the business plan one is conceptualizing will collapse. Doug’s presentation will therefore show how ideas in invention pass into the patent process and into the business process, the cycle recurring two or three times as one works to achieve a perfect balance in which there is both market security and a market price ensuring success.
Investigation of the patent white space is vital for an understanding of what already exists on the market when inventing, designing, and engaging in the perpetual act of problem-solving. To take an idea from conception to implementation, you must invest time, willpower, and the necessary funds to explore all possibilities for invention, which Doug will explain using his own creative concepts like the solution statement and the puzzle picture. What Doug will offer in the way of inspiration about innovation is invaluable for both the fledgling and seasoned entrepreneur alike.
Concept Evolution: Sketches to Final Design
The session will show a range of concept development from the initial idea to the final design. It will start with Phase 1 conceptual engineering in SolidWorks that the human factors and industrial design form is to be based on. In Phase 2 design exploration, we’ll dive into conceptual preliminary pen sketches, examining over 30 design alternatives of form, branding, and image design exploration. In Phase 3 refinement, we’ll explore a range of designs in Sketch Book Pro of the chosen design concepts. Along with this process, SolidWorks layouts evolve to match the design sketches. In Phase 4, the KeyShot renderings are initiated further to refine the design for texture, branding, form refinement, and final design. Also in this phase, foam models are sculpted to study actual detail surface development and human factors validation. The final design will be presented in KeyShot rendering and SolidWorks CAD.
In this session, you will learn:
Miracles of Medical Innovation: Harness Your Creativity
The goal for medical innovation is extremely interdisciplinary. First it requires expert knowledge of the standard tools of product design, such as mechanical, electrical, GUI, software, human factors, branding and styling. Second, I am typically working with an inventor surgeon who is an expert at a new revolutionary concept that must be completely understood both physiologically and scientifically. Third, understanding how to create the most appropriate invention to fit the business model, patent white space and the greatest efficacy between the patient, surgeon and nurse is a primary focus. My presentation will cover an overview of these important areas but also focus on the creative problem-solving processes it takes to blend these disciplines into great innovation success.
