IDSA partners with PARK Academy for a third year to offer an exclusive Design Leadership Bootcamp training program.
Exciting update: Grow, the provider of Design Leadership Academy, has officially merged with the PARK brand and is now known as PARK Academy. This merger brings about exciting changes, including a refreshed brand and an upgraded digital Livebook for an enriched learning experience. Due to these exciting developments, the start of the 3rd IDSA Design Leadership Academy has been rescheduled to September, ensuring a seamless transition to the new platform.
This intensive interactive 6-week training program (September 11 through October 19, 2023) will help you build the competencies (knowledge, skills, and attitude) in 5 key subject areas to help you step up and stand out in leading design for business.
Learn how to manage the complexities between leading and managing design across people, processes, and content. Learn how to speak the language of design for business and how to deliver more value and more positive impact across the triple (people, planet profit) bottom line.
Space is limited! This program is limited to only 20 participants. Small class sizes encourage an intimate learning environment for participants to learn from and share with one another. The registration closes on September 6, 2023.
Who is this program for?
The Bootcamp is for all design professionals: whether working in-house/corporate, in an agency, or as a freelancer, and whether managing Industrial, Product, Graphics, Packaging, Brand, UI/UX, or even Innovation roles. This program is about understanding how to lead and manage Design (big D) and apply it to your unique company/market/situation.
This program is best suited for professionals looking to advance their careers: whether you’re a junior or senior designer looking to step up to a management role, a design manager who wants to be more efficient and effective in your role and/or get a promotion to the next level, or a director seeking to better lead your team and business to the next level.
What will you learn?
This 6-week intensive learning program will help you to more efficiently navigate between managing and leading content, people, and processes across a variety of subject areas. The Bootcamp will cover these 5 modules:
Design Leadership
Learn key characteristics and competencies to become an effective design leader. Learn how to inspire and lead your business into new futures and new business areas. Learn how to inspire others around a vision and how to advance the position of design to become a more strategic partner.
Design Management
Learn the differences and synergies between managing and leading. Learn how to clarify and position the various types of design management and how to identify and communicate opportunities for improvements, driving more efficiency and effectiveness.
Design Strategy
Learn how to convince others and best communicate the need for a design strategy, and its relationship to overarching business and brand strategies. Learn how to develop an impactful yet pragmatic approach to developing a design strategy for your projects and/or programs to benefit your organization.
Design Value
Learn how to demonstrate and justify investments in design and how those investments will generate value (return on investments) to your projects and programs. Learn how to utilize and leverage metrics and “proof” to help secure investments and build credibility in design for business.
Design for Humanity
Learn how to lead and influence your organization to ensure that all design solutions are considering circularity and sustainability, creating a (more) positive impact in the world. Learn how to create more awareness and ambition to leverage leading UN Sustainable goals.
How will you learn?
This Bootcamp will be highly informative, inspiring, and interactive to help you in stepping up in your career and contributing to your business’ triple bottom line of people, planet, and profit. You will have access to your own personalized learning platform, called “LiveBook,” to access program content and interact with your peers.
All masterclass sessions will run online Thursdays from 3:00-7:00 pm PST / 6:00-10:00 pm EST and all workshops will run on Mondays from 3:00-6:00 pm PST / 6:00-9:00 pm EST. The Bootcamp will be conducted virtually using Zoom, Miro, and you will have access to your own personal “LiveBook” , a proprietary multimedia learning platform to share content and collaborate.
The program will be taught over a 6-week period:
- Sep 11 – Introduction
- Sep 14 – Design Management – Masterclass
- Sep 18 – Design Management – Workshop
- Sep 21 – Design Leadership – Masterclass
- Sep 25 – Design Leadership -Workshop
- Sep 28 – Design for Humanity – Masterclass
- Oct 2 – Design for Humanity – Workshop
- Oct 5 – Design Strategy – Masterclass
- Oct 9 – Design Strategy – Workshop
- Oct 12 – Design Value – Masterclass
- Oct 16 – Design Value – Workshop
- Oct 29 – Wrap Up
Who will you learn from?
The instructors of this program are leading practitioners in the area of design leadership, with decades of experience in helping to advance and elevate design within organizations, companies, and agencies. This program will be taught by:
Jay Peters, IDSA
Jay has been a key resource helping to maximize the value of design for business by consulting senior leadership and training designers and design managers in world-leading companies. With over 25 years of industry experience, Jay has been instrumental in advancing design for organizations such as LEGO, Nestle, Staples, Kimberley Clark, Bose, Roche, and many others. As a classically trained industrial designer, Jay also holds a Master’s degree in Business Design and is an expert in bridging the gap between design and business.
Stephan Clambaneva, IDSA
Stephan is a design and innovation leader with 25+ years of comprehensive global experience in the areas of digital transformation, design, and innovation management. Stephan is accomplished in experience design, product lifecycle management, large-scale project management, new business development, global marketing, team building, manufacturing operations, stakeholder engagement, and providing cross-functional leadership to develop strategic planning and partnerships.
Tim McKeown
Tim provides extensive experience as a design manager and leader to empower future design leaders and deliver design-driven value in organizations. He has nearly 30 years of industry experience, including hands-on experience in Brand Design, Product Design, Design Studio management, Innovation Leadership, and User-Centered Design Methods within world-class design and innovation teams in global organizations such as Motorola, Whirlpool, Newell, Wilson, and McDonalds.
How much does it cost?
General Admission: $2,995
IDSA Members: $2,395 (20% discount)*
Must be a current IDSA member at time of program start. Not a member yet? Join IDSA today to take advantage of the program discount, and enjoy all of the benefits of being a member.
Space is limited! This program is limited to only 20 participants. Small class sizes encourage an intimate learning environment for participants to learn from and share with one another. If you would like us to invoice you/your company, no problem, just contact PARK Academy to learn about different payment options. The registration closes on September 6, 2023.
Testimonials
After 10+ years of dedication to advancing design management and design leadership, PARK Academy has over 1,000 graduates who all have one thing in common: PARK Academy was one of the most impactful catalysts in their careers. Here are just a few previous participants who have shared how the program has impacted them.
About PARK Academy
In April 2023, Grow, the original provider of Design Leadership Academy, merged with the PARK brand and is now known as PARK Academy. PARK Academy is a world leading professional education provider in Design Leadership & Design Management. PARK Academy has helped hundreds of professionals from many world leading organizations to step-up in leading and managing design. Alumni include professionals from organizations such as LEGO, GSK, Unilever, 3M, Accenture, Cisco, Honda, Sony, Hasbro, Kimberly-Clark, Newell Brands, Roche, Samsonite, Staples, Johnson & Johnson, Indeed Innovation, Brand Pack and many many others. All PARK programs are hosted by consultants who spend their days guiding world leading organizations to maximize the value of design.
Learn more at www.leading.design and www.designleadership.academy