Augustina Liu, founder of IDEATe Institute of Design, Engineering, Art, and Technology, led the award-winning design of Selfeel, an innovative cross-device app that focuses on stress management and enhancing mental well-being. Selfeel has been honored with several awards, including the Red Dot Awards, iF Design Awards, and Indigo Design Awards.
In a world where stress and anxiety are increasingly common, Selfeel offers a modern, data-driven solution to help users manage their mental health. The app integrates objective biometric data analysis with subjective personal reflections, providing users with a holistic approach to tracking and reducing stress.
Selfeel utilizes Heart Rate Variability (HRV) metrics—tracked via wearables—to monitor users’ stress levels over time. The app offers insights into stress patterns, sends alerts when stress peaks, and provides users with comprehensive data to improve their self-awareness of physical stress.
The app also incorporates mindfulness journaling through a gamified daily punch system, allowing users to record their subjective experiences in a fun, engaging way. Combined with meditation playlists and guided instructions, Selfeel supports users on their path to mental wellness, all while promoting social and environmental sustainability through its fully digital operation.
Learn more about Selfeel here.
Augustina credits her IDSA membership as a vital resource in her professional and personal life. Looking back on her experience, she notes:
“My experience with IDSA has been incredibly enriching to me both as a designer and as a person. Being part of such a vibrant community has provided me with unparalleled opportunities to network with some of the most talented and visionary designers in the industry. The exposure to their innovative works and personal design stories continually inspires and pushes the boundaries of my own creative process.
In addition, IDSA offers access to a wealth of resources that have significantly contributed to my growth as a designer. The industry events, conferences, and workshops I’ve attended are truly inspiring. These gatherings also provide great platforms for brainstorming and collaborative thinking, which are essential for innovation. The environment fostered by IDSA is full of creativity and encouragement, which motivates me to strive for excellence and continuous improvement in their fields.”
"Being part of such a vibrant community has provided me with unparalleled opportunities to network with some of the most talented and visionary designers in the industry."
About Augustina
Augustina is an award-winning User Experience/Product Designer based in Seattle, WA, USA. She’s the founder of IDEATe Institute of Design, Engineering, Art, and Technology, an organization that brings talented designers, researchers, and engineers together to impact society positively. She is also redefining the customer experience within the retail sector at Toast, one of the top restaurant POS systems in the United States. Augustina’s career is marked by a deep-seated passion for making technology both empowering and accessible, fueling her commitment to creating designs that are inclusive and accessible to users of all backgrounds and abilities. Her design works have been recognized by her 18 prestigious awards, including honors from the Red Dot Awards, iF Awards, UX Design Awards, Muse Design Awards, and Indigo Design Awards, among others.
Additionally, Augustina is an active contributor to the global design community. She serves as a jury member for several international design awards, such as the Communicator Awards, w3 Awards, Davey Awards, Orpetron Web Design Awards, and Online Design Awards. She is the Marketing Chair of the Interaction Design Association in Seattle. Augustina also contributes to the design community by serving as a mentor, workshop speaker, and panelist, in events hosted by prominent institutions such as the University of California, Los Angeles, and the University of Washington and other design organizations.