This is a transportation system for the Yakult delivery person, who delivers Yakult probiotic yogurt drinks door-to-door every morning throughout South Korea. Although Yakult beverages can be purchased in stores, many South Koreans prefer home delivery, in the same way that milk was delivered to American front doors during much of the 20th century. The intention of this transportation system was to help the 13,000 Yakult Ladies, whose ages range from 20 to 60, with the physical challenges of their job, while enabling them to feel proud of their association with the Yakult brand and their important role in Korean daily life.

Credits: Continuum for Korea Yakult Co. Ltd.
Contact: Mike Arsenault: [email protected]