The X-Porte User Research project set out to redesign SonoSite’s portable ultrasound machine. The team’s collaborative, holistic approach involved ultrasound stakeholders across global markets. Research found that despite the pressures of a stressful healthcare environment, physicians described an emotional rush of confidence when ultrasound helped them identify and treat a problem. The team anchored its strategy around the concept “surge of confidence.”

Designed by Joshua Hansen of Fujifilm SonoSite; Tom Bassett, Cassandra Michel, Scott Fitzloff and Ambika Jain of Bassett & Partners; and Scott Wilson, IDSA and- Steve Christopher of Minimal

Contact: Craig Chamberlain – [email protected]