Client: Williams-Sonoma

Gather round the breakfast table for some luscious homemade waffles and the tale of a family whose determination and attention to design won over Williams Sonoma. After a few rejections, the Vitantonios got the opportunity to show the cookware retailer what they’d learned from 40 years of manufacturing waffle makers. The happy ending? Williams Sonoma sold $5 million worth of the wafflers last year.

Contact: Robert G. Vitantonio,
VillaWare,
216.391.6650;
[email protected]

Designers: VillaWare