The Uber Beacon is a simple and effective tool designed to make the rideshare experience more effective and seamless. It is Uber’s latest dashboard-mounted visual communication device that helps drivers and riders find one another faster and more reliably. The sensor technologies provide more precise pick-up and drop-off locations. Its bright U-shaped light makes Uber car recognition a snap, even in bad weather. The light’s color can be personalized on your app, or riders who are colorblind can set it to flash at a certain rate. The interior-facing LED matrix display can give riders safety tips, such as “wear your seatbelt,” “exit curbside,” or “watch out for cyclists.”

Designed by: Dan Harden, IDSA, Elliot Ortiz, Britt Jensen, and Kellee Kimbro of Whipsaw Inc. for Uber and Monina Dolan of Uber

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