Client: MetroKane

The rabbit wins again with this new version of the lever-pull corkscrew invented in 1983 by a Texan with many oil-drill patents. The original sold for $150 but the redesigned model retails for $80 and boasts ergonomically sculpted lines that create the “bunny” profile. Grip pads were installed on the top and bottom of the top handle to improve leverage and a rubberized texture was added to all surfaces. Working parts were designed for fast assembly on a mass production line to meet the $80 target price.

Contact: Edward Kilduff, IDSA,
Pollen Design, Inc.,
212.941.5535;
[email protected]

Designers: Pollen Design