Tetra Pak’s multidisciplinary research approach included team members from strategy, engineering, and human-factors backgrounds to conduct typical ethnographic consumer research. The research team studied cultural differences in lifestyle, goals, health and drinking habits at home and on-the-go. The study provided Tetra Pak with valuable information to make its drinking containers more appealing to on-the-go consumers.

Designed in partnership with Tetra Pak by Harry West, Ellen DiResta, Heather Reavey, Sean Brennan, Hilary Bickle, Tonia Giesecke, Francesca Passoni and Brian Stonecipher of Continuum

Contact: Evan Davis – [email protected]