In collaboration with a brand who’s heritage is based in music culture, designers developed a product-line strategy that allows TDK to offer more attainable products while continuing to build brand equity and loyalty with the urban male consumer. As an outcome of this project the designers helped shift the brand from offering content-aggregating products to content-connecting products.

Credits: INDUSTRY, Oved Valadez, Tom Lakovic, Kaitlin Paul, David Thorpe and Meral Middleton
Corporate Sponsor: Imation Corp and TDK Brand
Contact: Kaitlin Paul:  [email protected]