Client: Alliance for Downtown New York, Inc.

Lower Manhattan, New York’s oldest neighborhood is targeted for redevelopment and attracting numbers of new residents. But the haphazard street signs are as confusing as the tangled streets of this 300-year-old layout. This new way finding solution is a unique system of maps and signing based on images of the area’s world-class landmarks, attractions and architecture

Contact: Kurt Koepfle,
Pentagram Design,
212.683.7000;
[email protected]

Designers: Pentagram Design