- 2001
Client: Back GmbH, Germany
Rulers are normally hard-edged and rectilinear, reflecting their mission of measuring within a straight edged Cartesian world. But even a ruler can have a softer side. The Soft Edge’s curvilinear gesture reflects the hand of its user instead of the precision that it continues to achieve.
Contact: Victoria Alicea,
ECCO Design,
213.989.7373;
[email protected]
Designers:ECCO Design Inc.