Small Wonder is a on a mission to produce no-compromise, salon-grade, powdered beauty care products, all while reducing or eliminating reliance on single-use plastic containers in the beauty industry. We designed and developed a reusable, refillable packaging design that makes dispensing powdered haircare products easy and mess-free. Traditional shampoo is 75–85% water, with the remaining volume made up of active ingredients. Powder concentrates, by contrast, have 100% active ingredients and no water. Consumers simply add water to Small Wonder’s powder in the shower, eliminating the need to ship the one thing everyone already has in their shower—water.