The N6 PRO is a 360 mobile phone whose biggest function is noise prevention. The branding concept was centered around this theme: “Whenever you make a phone call in any noisy environment, someone will calm the noise and make the world quiet down.” Three representative noisy places in China were used to showcase its capabilities: a food market, a train station, and a large noodle restaurant. Despite the noise, the phone enables you to talk freely without interruption. In the branding treatment, the noisy people and animals in the vicinity are calmed by a hush gesture, creating a quiet environment for the phone user.