The Sally Hansen Beauty Tools’ new eye-catching brand and packaging system draws consumers to the display, highlights the unique product features and invites people to physically interact with the beauty tools. The communication points demystify the intended use of the tools and build trust among a new generation of home beauty consumers, empowering them to take charge of their beauty routines.

Credits: Smart Design team: Andrea Floren, Paulette Bluhm-Sauriol, Anthony Di Bitonto, Philip Hartley and Joern Vicari
Client: Sally Hansen Design Team
Corporate Sponsor: Coty LLC
Contact: Mercedes Coats: [email protected]