Client: kärna LLC

A boomslang is a lightning-fast Indian snake that dines primarily on mice and its technological namesake is a sinister-looking mouse for the gaming market. Interviews with gamers conducted by the designers revealed a dark edgy attitude among this subculture that would be drawn to a mouse with sinewy curves and an acid green exterior. That exterior is translucent to reveal the exoskeleton of the light-encoder technology that enhances the performance of this mouse.

Contact: Betsy Sforza,
Fitch Inc.,
614.841.2072;
[email protected]

Designers:Fitch and Michael Roberts