This design challenge involved creating a design to take the Ramlösa brand of mineral water from glass to plastic PET without reducing the premium impression and positioning of Ramlösa in restaurants. In addition to the bottle’s sculpted design, the label and the graphics enhance the high-end feeling by creating an unbroken seal that assures quality.

Credits: NINE, Isabelle Dahlborg Lidström, Björn Studt, No Picnic Mårten Lundberg, Åsa Jonsson, Sofia Berg
Corporate Sponsor: Carlsberg Sverige AB
Isabelle Dahlborg Lidström:  [email protected]