As an e-commerce platform, PRIZM recommends hotels, tours, performances, and exhibitions to users. Its design integrates technology to elevate offline experiences to the digital realm, democratizing access to high-level culture. PRIZM provides content in various formats, like live programs, editorial content, brand showrooms, and short-form videos. Many of these formats feature the hotel’s founders, artists from the exhibitions, and others who explain the brand’s philosophy in their words.