Client: Philou Inc.

In an overcrowded cosmetics market, a new company has a slim chance of being noticed unless its design sings. Philou’s right leaning bottles of hair care products strike a chord with its pre-teen target market and have won the company immediate orders from Sephora and other retailers.

Contact: Yves Behar, IDSA,
fuseproject,
415.908.1492;
[email protected]

Designers: fuseproject