Credit: Smart Design

Client: OXO International

Using a well-communicated design with easy-to-understand language, OXO International created a compelling packaging system to introduce its new line Grind It. Because grinding dried herbs and spices is new to the American market, OXO’s new line Grind IT needed to grab the buyer’s attention and quickly explain the Grind IT system.

“This appealing system speaks to me on several levels: its color-coding appeals visually; it presents the opportunity for freshly ground spices; it provides education on how to use spices, and ideas for recipes. I love the clean, clear, concise packaging elements. It makes me want to start cooking.”- Carla Blackman, IDSA

Contact: Jinny Kim,
Smart Design,
(212)784-4011;
[email protected]