The NOOKcolor accessory packaging system is a range of retail packages that market cases, electronics and other accessories for the NOOKcolor e-reader. The design challenges included creating the right balance between simplicity, perceived value and sustainability; portraying the NOOKcolor as a distinct device; and creating an information system that communicates which products are compatible with which devices.

Credits: Brett Wickens, Michael McQueen, Kenny Sweet, Xuan Shu, Sean McGuire, and Liisa Turan-Walters of Ammunition for Barnes & Noble

Contact: Vivian Wu: [email protected]